16 References That Will Improve Your Photography Business

Hello Again,

Three posts in three days, you HAVE to be sick of me! I almost added this one to yesterdays post but well… I didn’t.

Over the last few days i’ve done a lot of talking about what you SHOULDN’T do and this post is just quick a reference guide for you who don’t know where to start.

  1. Understanding Exposure by Bryan Peterson  — This book is really great at explaining how your camera works in terms that ANYONE can understand.  I highly recommend it.
  2.  Best Business Practices for Photographers — This book is a great place to learn a few key business skills.
  3.  SEO 2013 and beyond — I haven’t read this particular book, the one I read is a few years old and doesn’t have all of the current tools you need to properly SEO your website. This one is highly rated on Amazon so here it is.
  4. Socialnomics — Again, I haven’t read this particular book but this one is highly rated and current. Having a social presence is more important now than ever, especially where your business is concerned. Knowing the right ways to build that presence is also key.
  5. Adobe Photoshop for Digital Photographers by Scott Kelby — I am a big Scott Kelby fan and he is a photoshop genius – Learn from a master!
  6. Creative Live  — Creative Live has had a few really great webinars and guess what? Most of them are FREE.
  7. I urge you to participate in online forums like ClickinMoms or I Love Photography and get advice from your peers. There’s always room for improvement and participating on forums like these will also keep you informed on what’s trending today.
  8. Sandy Puc — Sandy has been in this business for a very long time, she’s made it through the ups and down and continues to thrive. My friend Robert Provencher sent me a link to one of her webinars and thought you might enjoy it.
  9. Jeff Lubin — is another another one of Rob’s recommendations and Jeff is yet another photographer who’s lasted and for a reason.
  10. Joy Vertz  — Joy is a VERY successful photographer and business woman. Joy is teaching (via webinar) a series about pricing. Pricing is always a hot topic and this is also a FREE series.
  11. Laura Siebert – Has a workbook series that’s pretty phenomenal.
  12. Wordsmith – Joyce Smith is a woman of many words and seems to have them when most of us are drawing blanks. I’ve used a few of her items in my business and I was so happy to have everything written up for me. She’s eloquent and Smart.
  13. Tennille King – Tennille is an Columbus, Ohio based photographer who has an amazing set of resources for photographers.
  14. Uniquely You Designs – Sarah Ulrich is an amazing photographer / designer she is also coming out with a lighting guide in February so stay tuned for that! Using lighting can be intimidating but when done right you can get fabulous results and think about it, you won’t have to book your sessions based on the sun! 🙂
  15. Photoshop Tutorials – I have a series of photoshop tutorials on my blog. Check them out if you’re so inclined.
  16. OpenChimp – OpenChimp is an open source project for photographers that I started a little over a year ago. You will find all of my photoshop actions as well as some stuff from WordSmith and Jamie Schultzs Designs for FREE – Just click the download link and all of the files are yours. — Adding to this because some people wondered if there was a catch to OpenChimp? No, there is no catch, It’s a FREE resource and the project will remain free — if you would like to contribute anything to the project though, that would be awesome. If not, Happy Downloading! 

I’ll keep growing this list as things come along but for right now, this is what I have off the top of my head and I hope it’s helpful. If you have any questions, leave them in the comments section and i’ll try to answer them as best as I can. If you want references on a specific topic, I’d be happy to add sub-sections to this post.